Making Strides for Animal Chiropractic

Interview with Dr. Morgan McCaskill: How the Business Basics Course Helped with Patient Retention and Efficiency in Her Mobile Practice

September 25, 2023 Dr. Kaitlyn Lackey, DC
Making Strides for Animal Chiropractic
Interview with Dr. Morgan McCaskill: How the Business Basics Course Helped with Patient Retention and Efficiency in Her Mobile Practice
Show Notes

Dr. Morgan McCaskill grew up in the foothills of North Carolina on her family's dairy farm. She got her first horse at 5 years old and has continued to ride and be a part of the industry ever since. She continued her path in the animal industry by attending North Carolina State University and receiving a B.S. in Zoology with minors in both Animal Science and Nutrition. During her senior year at NCSU, she was introduced to animal chiropractic in one of her equine science courses and decided to pursue the career. She received her Doctor of Chiropractic degree for humans from Sherman College of Chiropractic in South Carolina and continued with post-graduate training in animal chiropractic in Texas. Following this training, she became a certified animal chiropractor by the Animal Chiropractic Certification Commission (ACCC) of the American Veterinary Chiropractic Association (AVCA).

Dr. Morgan moved to Wisconsin following her graduation from Sherman College where she ran her own practice for 2 years. Following the birth of her daughter, Dr. Morgan decided to move back to North Carolina to be closer to family and the Blue Ridge Mountains that have always been home. In her spare time, she enjoys hiking with her husband, Brett, her daughter, Sadie, and their two dogs, Zoe and Ace. She also enjoys riding her horses, Dixie and Drifter, and working on her family’s farm.  

Topics covered in this episode:

  • Dr. McCaskill’s journey through school knowing she wanted to work on animals full-time
  • How she balances a farm and running a business
  • Why she chose to see mostly large animal patients only
  • What brought Dr. McCaskill to the Business Basics Course
  • How she reestablished a patient base after a big move during Covid
  • The benefit of knowing other chiropractors in your area
  • Dr. McCaskill’s takeaways from the Business Basics Course
  • Efficiency in a mobile practice
  • Addressing the needs of the pet owner
  • Dr. McCaskill’s advice to new chiropractors

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